Bethany Medical Clinic: Comprehensive, Patient-Centered Care Across New York City
Bethany Medical Clinic of New York is a full-service healthcare provider offering integrated primary care, dermatology, endocrinology, psychotherapy, nutrition, and cosmetic treatments across multiple Manhattan locations. Led by Dr. Shirin Peters, the clinic emphasizes personalized, preventative care tailored to the needs of busy New Yorkers. Services include annual physicals, allergy testing, skin cancer screenings, acne treatment, hormone therapy, and mental health counseling. The clinic accepts most major insurance plans and offers no-insurance membership programs, continuing its mission to make high-quality, coordinated care accessible, compassionate, and holistic.
- Client : Bethany Medical Clinic of New York
- Website : https://www.bmcofny.com/
- Industry : Health
How We Helped
- Redesigned the website for a modern, mobile-first patient experience
- Optimized service and location pages for search visibility
- Improved local SEO across five New York City locations
- Streamlined navigation and appointment-booking calls to action
- Enhanced site speed, mobile usability, and technical SEO
- Implemented structured data and Google Maps integrations
The Challenge
Bethany Medical Clinic had established a strong presence in Manhattan, but its digital experience was not fully supporting patient growth. The website lacked prominent search visibility for key healthcare services, its design and navigation needed modernization, and the clinic’s expanding location footprint required a more consistent local SEO strategy. These gaps made it harder for prospective patients to discover nearby services and complete appointment bookings.
The Solution
We delivered a coordinated SEO and website redesign program. The new responsive site introduced clearer navigation, stronger calls to action, and a streamlined appointment-booking journey. On-page SEO, keyword-focused service content, optimized location pages, consistent business information, Google Maps integration, and technical improvements to speed, mobile usability, and structured data helped strengthen search visibility and user experience across all five locations.