Mora’s Fine Wine & Spirits: Long Island’s Trusted Source for Fine Wines and Craft Spirits Since 1965
Mora’s Fine Wine & Spirits is a longstanding neighborhood retailer in East Setauket, New York, offering a carefully selected collection of fine wines and craft spirits. The store pairs deep product knowledge with personalized recommendations, local delivery, curbside pickup, and a passion for helping customers discover distinctive bottles.
- Client : Moras Wine
- Website : https://www.moraswines.com/
- Industry : Beverages
How We Helped
- Audited existing social profiles and audience opportunities
- Built a seasonal social media content calendar
- Created product, event, and educational content
- Launched targeted Facebook and Instagram advertising
- Used local demographic and interest-based targeting
- Strengthened community engagement and campaign optimization
The Challenge
Mora’s had decades of local credibility but limited online visibility. Its social posting was inconsistent, paid advertising was underused, and the absence of a cohesive content strategy made it harder to reach new customers, promote events and seasonal offerings, and extend the in-store experience online.
The Solution
We combined social media management with targeted Facebook and Instagram advertising. A structured calendar highlighted products, tastings, staff recommendations, seasonal promotions, and educational wine content. Locally focused targeting, ongoing community engagement, and campaign optimization expanded reach while lowering acquisition costs and generating measurable conversions.