Simply Audree Kate: Empowering Women Through Fashion, Education, and Authentic Storytelling
Founded in 2012 by New York City-based stylist and editor Audree Kate López, Simply Audree Kate is a multifaceted fashion, beauty, and lifestyle platform dedicated to helping women discover their personal style and build confidence through clothing. What began as a college passion project has evolved into an internationally recognized brand, reaching audiences in over 125 countries and collaborating with major brands such as Olay, Starbucks, Coach, and H&M. Audree’s mission extends beyond styling; she is committed to mentoring the next generation of fashion professionals. In 2016, she launched Fashion Fundamentals, a digital course and community offering workshops, an eBook, and career guidance for students pursuing fashion careers. Through her blog, social media channels, and educational initiatives, Audree fosters a supportive space where women of all shapes, sizes, and backgrounds can find inspiration, learn, and celebrate their individuality.
- Client : Simply Audree Kate
- Website :
- Industry : Influencer
How We Helped
- Refreshed Audree’s visual brand and messaging
- Created a cohesive content strategy across Instagram, TikTok, and Pinterest
- Developed branded social media templates and Reel covers
- Implemented Pinterest SEO to increase content visibility
- Redesigned and modernized her website for a stronger editorial look
- Improved mobile experience and added clear paths for bookings, partnerships, and newsletter sign-ups
The Challenge
Audree Kate López, founder of Simply Audree Kate, is a prominent fashion stylist, editor, and content creator whose brand has been featured in top outlets like Glamour, InStyle, and Marie Claire. While her personal brand had earned respect within the fashion world, several challenges were holding her back from unlocking her next phase of digital growth: Fragmented Brand Identity: With years of experience across fashion styling, editorial work, and influencer content, Audree’s digital presence was visually inconsistent and lacked a cohesive brand narrative that clearly communicated her multi-hyphenate expertise. Stagnant Social Media Growth: Despite a loyal following, engagement and follower growth had plateaued due to a lack of data-driven content strategy and inconsistent posting across key platforms like Instagram, Pinterest, and TikTok. Outdated Website Experience: Her website, while content-rich, no longer reflected the polished, editorial feel of her personal brand and services. It lacked mobile optimization, modern design elements, and clear calls-to-action for media partnerships, client bookings, or newsletter sign-ups.
The Solution
To address these challenges, a comprehensive overhaul was implemented across branding, social media strategy, and web design: Brand Refresh: Developed a modern, high-fashion visual identity incorporating editorial fonts, a refined color palette, and a sleek logo suite that matched Audree’s style-forward persona. Refined her brand messaging to unify her roles as stylist, influencer, and educator under one cohesive narrative — making it easier for new audiences and brand partners to understand her full offering. Social Media Marketing Strategy: Created a month-by-month content calendar tailored to fashion seasonality, including brand deals, trend breakdowns, behind-the-scenes styling sessions, and career tips for aspiring creatives. Designed branded Instagram templates and Reel covers for consistency and visual impact. Introduced Pinterest SEO strategies to maximize visibility of blog content and outfit inspiration across a long-tail audience. Website Redesign: Rebuilt her site with a modern, editorial layout that highlights her portfolio, styling services, press features, and blog. Added clear conversion pathways for newsletter subscriptions, contact forms, and brand collaboration inquiries. Optimized the site for mobile performance and user experience, ensuring her content looked stunning on every device.
