The Results:
7.25x
ROAS on Paid Ad Campaigns
50%
Annual Revenue Growth
300%
Increase Online Conversions
Your Ultimate Video Guide to New York City's Hidden Gems and Iconic Experiences
NY2C is an immersive digital media platform that showcases the vibrant essence of New York City through high-quality video content. With over 700 hours of footage, the platform offers a unique perspective on the city’s diverse neighborhoods, cultural landmarks, and local businesses. At the heart of NY2C is its flagship program, “What’s Up New York,” which features hosts exploring the city’s dynamic food scene, entertainment venues, and hidden treasures. The platform’s content is designed to serve both residents and visitors, providing insights into activities, events, and locales that define the New York experience. Under the leadership of Hollywood producer Frank Lieberman, NY2C continues to expand its offerings, including live event productions and collaborations with local creators. The company also invests in nurturing emerging talent through internships and mentorship programs, fostering the next generation of media professionals.
How We Helped
- Built a social media content strategy
- Created a consistent posting calendar
- Repurposed videos into short-form content
- Optimized content for each platform
- Improved discoverability with SEO practices
- Increased engagement with polls and Q&As
The Challenge
NY2C is a digital media platform that offers a video guide to all things iconic and unique in New York City, featuring content on entertainment, museums, shopping, food, and more. Despite their rich content and focus on New York City culture, NY2C faced several challenges: Inconsistent Social Media Presence: While NY2C produced a wealth of video content, their social media channels lacked a consistent posting schedule and cohesive branding, leading to lower audience engagement. Limited Audience Reach: The platform struggled to expand its follower base and reach new audiences beyond its existing viewership. Underutilization of Platform Features: Opportunities to leverage features like Instagram Reels and Stories for increased visibility and interaction were not fully explored.
The Solution
To address these challenges, a comprehensive strategy was implemented focusing on social media content creation, platform optimization, and audience engagement:
Content Strategy Development:
Audited existing content, identified top-performing posts, and developed a consistent content calendar featuring behind-the-scenes footage, event highlights, and NYC cultural spotlights.
Enhanced Content Creation:
Produced short-form videos, highlight reels, infographics, and visual summaries to make NY2C’s content more engaging and shareable across platforms.
Platform Optimization:
Tailored content formats and messaging for Instagram, TikTok, and other platforms while applying SEO best practices to improve discoverability.
Audience Engagement:
Introduced polls, Q&A sessions, live streams, challenges, and user-generated content initiatives to grow community interaction.
