myLAB Box: Pioneering At-Home Health Testing with Comprehensive and Confidential Solutions
Founded in 2014 in Los Angeles, myLAB Box offers more than 50 at-home testing kits across sexual health, wellness, fertility, nutrition, and other health categories. Customers order online, collect samples privately at home, and typically receive lab results within two to five days.
The testing-to-treatment platform includes telemedicine support for eligible positive results, uses CLIA-certified and CAP-accredited laboratories, and accepts FSA and HSA payments.
- Client : My Lab Box
- Website : https://www.mylabbox.com/
- Industry : Health
How We Helped
- Expanded long-tail SEO and Featured Snippet targeting
- Redesigned product pages to improve add-to-cart conversion
- Ran mobile-specific A/B tests across key customer journeys
- Resolved structural issues to improve site speed
- Earned Rank Zero and #1 search placements
- Drove 83% CVR growth in 90 days and 250%+ in six months
The Challenge
More than 80% of myLAB Box traffic came from mobile devices, but mobile visitors converted below expectations. Product pages experienced add-to-cart drop-off, organic growth had plateaued despite rankings for more than 10,000 keywords, and technical inefficiencies slowed the site and weakened both user experience and conversion performance.
The Solution
We combined SEO, conversion-rate optimization, and split testing to strengthen the full customer journey. Long-tail and question-led content targeted Featured Snippets, while product pages were simplified with clearer calls to action. Mobile-specific A/B tests reduced friction and technical work improved site speed.
The screenshots document a Rank Zero Featured Snippet, a #1 ranking for “home flu test,” an 83% conversion-rate increase in 90 days, and more than 250% conversion growth in six months.
