Keranique: Empowering Women with Clinically Proven Hair Regrowth Solutions
Keranique is a hair care brand focused on women experiencing hair thinning and loss. Its Hair Regrowth System combines a 2% Minoxidil treatment with volumizing shampoo and conditioner, a precision sprayer, and a lift-and-repair treatment designed to support stronger, thicker-looking hair.
Keranique reports that 100% of women in consumer studies experienced hair regrowth, with 98% noting increased thickness and volume. The brand has served more than two million women and supports its products with a 120-day money-back guarantee.
- Client : Keranique
- Website : https://keranique.com/
- Industry : Beauty
How We Helped
- Built an always-on social media content calendar
- Created branded themes tied to launches and seasonal trends
- Produced Reels, Stories, transformations, and behind-the-scenes content
- Activated customer stories and user-generated testimonials
- Partnered with beauty influencers and hair care experts
- Used analytics and A/B testing to improve performance
The Challenge
Despite strong products and an established presence on Instagram and Facebook, Keranique lacked a cohesive cross-platform content strategy. Posting was inconsistent, engagement was limited, and customer stories and user-generated content were underused, reducing opportunities to build community, trust, and brand loyalty.
The Solution
We created a comprehensive social media strategy aligned with product launches, promotions, and seasonal trends. Recurring themes such as Transformation Tuesdays and Wellness Wednesdays brought consistency, while high-quality imagery, short-form video, Reels, Stories, before-and-after content, and behind-the-scenes material increased visibility.
Branded user-generated content campaigns and influencer collaborations expanded reach and credibility. Ongoing performance analysis and A/B testing helped refine formats, captions, and messaging based on audience response.
