Henkel North America: Innovating in Adhesive Technologies and Consumer Brands Across the U.S., Canada, and Puerto Rico
Henkel North America is a leading subsidiary of Henkel AG & Co. KGaA, operating across the United States, Canada, and Puerto Rico. With approximately 8,000 employees at more than 70 sites, the region contributes about 28% of Henkel’s global sales, which totaled roughly $6.5 billion in 2025.
Its Adhesive Technologies division leads in adhesives, sealants, and functional coatings, while Consumer Brands includes household names such as Persil, Dial, Purex, and Schwarzkopf. Headquartered in Rocky Hill, Connecticut, Henkel is committed to sustainability, innovation, and high-quality products and services.
- Client : Henkel Adhesives
- Website : https://www.henkel-northamerica.com/
- Industry : Industrial / Consumer Goods
How We Helped
- Unified corporate and brand-level social media strategy
- Story-driven campaigns around sustainability and innovation
- Paid social targeting on LinkedIn, Instagram, and Facebook
- Interactive posts, factory tours, quizzes, and live Q&As
- Mobile-optimized website built around audience journeys
- Analytics framework for ongoing content and UX optimization
The Challenge
Henkel’s many industrial and consumer brands operated with fragmented social media strategies, which diluted corporate visibility and made unified messaging difficult. Its North American website was informative but heavily corporate, limiting the dynamic, audience-friendly experience expected by consumers, partners, and prospective employees. Content also focused largely on product announcements and company news, leaving room for stronger storytelling, community engagement, and interaction.
The Solution
We developed a unified social media and website strategy that connected Henkel North America’s mission with its individual brands. Storytelling campaigns highlighted sustainability, innovation, employees, community outreach, and technical expertise, supported by paid social targeting across LinkedIn, Instagram, and Facebook.
The website concept was redesigned as a mobile-optimized hub organized around audience journeys, with interactive brand showcases, case studies, and sustainability impact content. Ongoing analytics were established to refine targeting, messaging, engagement, and user experience over time.