Give Back Rx: Save on Prescriptions While Supporting Charities Nationwide
GiveBackRX is a prescription discount platform that helps users save on medications while supporting charitable causes. Accepted at thousands of pharmacies across the United States, the service lets people search for prescriptions, select a coupon, and present it at the pharmacy for immediate savings.
Each time a customer saves, a donation is made to a charity of their choice—integrating philanthropy into an everyday healthcare decision through a responsive website and mobile experience.
- Client : GiveBackRX
- Website : https://givebackrx.com/
- Industry : Health / Prescription Savings
How We Helped
- Developed a unified brand identity
- Redesigned the website around a clear user journey
- Clarified the prescription-savings and charity message
- Improved calls to action and discount discovery
- Optimized the experience for mobile devices
- Integrated SEO and analytics best practices
The Challenge
GiveBackRX had an innovative value proposition but lacked a cohesive brand system that clearly connected prescription savings with charitable giving. The website felt dated, did not guide users smoothly through finding and using discounts, and offered limited interactive content to encourage repeat engagement.
The Solution
We created a unified brand identity—including logo, color, typography, and messaging guidance—and redesigned the website around a clearer user journey. Intuitive navigation, engaging visuals, and focused calls to action made it easier to find prescription discounts and understand how each transaction supports charity.
The responsive experience was optimized for mobile, supported by stronger educational content, SEO best practices, and analytics that made ongoing performance improvements possible.
