Get Smoked Rub: A Bold BBQ Legacy 18 Years in the Making
Get Smoked Rub is a premium barbecue seasoning brand renowned for its signature blend, meticulously crafted over 18 years using 18 distinct spices and oils. This dedication to flavor has culminated in a rub that delivers a unique and unforgettable taste experience, earning acclaim from food enthusiasts worldwide. The brand offers a diverse range of rubs to cater to various palates, including: Original Get Smoked BBQ Rub: The flagship blend that started it all. Coffee Flavor Get Smoked Rub: Infused with coffee for a subtle, rich undertone. Jamaican Jerk Flavor Get Smoked Rub: A spicy twist incorporating traditional jerk spices. Kombo Wombo Smoked Rub: A fusion of three flavors in one blend. Each rub is designed to enhance the flavor of meats, vegetables, and more, making them versatile additions to any grilling or cooking endeavor.
How We Helped
- Redesigned the Shopify website with a bold, product-focused look
- Added reviews, bundle promotions, and recipe content to the storefront
- Created professional product photography and cooking lifestyle content
- Produced short-form recipe videos for Reels and TikTok
- Developed branded social templates for recurring content
- Prepared hashtag guidance and seasonal content plans
Project Brief
Get Smoked Rub needed a digital storefront and creative materials that reflected its seasoning products and brand personality. The project focused on a product-led Shopify website, branded visuals, and content showing how the rubs can be used.
What We Built
Harris Digital redesigned the Shopify website with product-focused visuals and copy, shopping navigation, customer review sections, bundle promotions, and recipe content. We produced product photography, cooking lifestyle images, and short-form recipe videos.
Branded templates and a content calendar provided materials for recurring product, recipe, and seasonal posts. The work supplied a website and creative content foundation for future marketing.
