BARH: Revolutionizing Hydration with Lightweight, Wearable Solutions for Active Lifestyles
BARH is an innovative hydration brand offering a patented, form-fitting 2-liter hydration pack designed for optimal performance and comfort. Crafted from BPA-free, SGS and FDA-certified materials, the pack features a 40-inch antibacterial straw and a leak-proof, removable mouthpiece, ensuring clean and convenient hydration during any activity. Weighing just 1 pound, the BARH pack provides more capacity with less bulk, making it ideal for athletes, military personnel, and individuals seeking efficient hydration solutions. BARH’s mission is to address the critical need for accessible, hands-free hydration in a fast-paced world. The company’s focus on sleek design, weight distribution, and capacity has set a new standard in wearable hydration, catering to a diverse range of users, from marathon runners to wheelchair-bound individuals.
How We Helped
- Developed a refined, minimalist brand identity
- Created a calm and cohesive brand voice
- Built brand guidelines for consistent visual messaging
- Produced advertising creative and video content
- Prepared creative assets for Instagram, TikTok, and Meta
- Developed creator-style product storytelling assets
Project Brief
BARH needed a consistent brand identity and creative system for its hands-free hydration product. The project focused on communicating the pack’s design, capacity, and use cases across website content, branded materials, and creative assets.
What We Built
Harris Digital refined BARH’s brand identity and messaging and developed brand guidelines for consistent use across digital and printed materials. The work included logo marks, typography, a color palette, photography, video, product education content, and advertising creative.
We organized the product story around athletes, outdoor enthusiasts, military personnel, and other hands-free hydration use cases. The resulting asset collection and sub-brand materials provide a foundation for future website and marketing communications.
