Get Smoked Rub: A Bold BBQ Legacy 18 Years in the Making
Get Smoked Rub is a premium barbecue seasoning brand renowned for its signature blend, meticulously crafted over 18 years using 18 distinct spices and oils. This dedication to flavor has culminated in a rub that delivers a unique and unforgettable taste experience, earning acclaim from food enthusiasts worldwide. The brand offers a diverse range of rubs to cater to various palates, including: Original Get Smoked BBQ Rub: The flagship blend that started it all. Coffee Flavor Get Smoked Rub: Infused with coffee for a subtle, rich undertone. Jamaican Jerk Flavor Get Smoked Rub: A spicy twist incorporating traditional jerk spices. Kombo Wombo Smoked Rub: A fusion of three flavors in one blend. Each rub is designed to enhance the flavor of meats, vegetables, and more, making them versatile additions to any grilling or cooking endeavor.
How We Helped
- Redesigned the Shopify website with a bold, product-focused look
- Added reviews, bundle promotions, and recipe content to drive sales and SEO
- Created professional product photography and cooking lifestyle content
- Produced short-form recipe videos for Reels and TikTok
- Developed branded social templates for recurring content
- Used hashtags, seasonal campaigns, and platform-specific tactics to expand reach
The Challenge
Get Smoked Rub, a bold, flavor-forward brand of premium seasoning rubs, had a product foodies loved—but lacked the digital tools and strategy to bring that love to a wider audience. While the rubs delivered on taste, quality, and originality, the brand’s online presence didn’t reflect the same level of excitement or craft. With limited content, a basic website, and minimal social engagement, Get Smoked Rub needed a compelling digital presence to convert casual browsers into loyal customers—and create a community of grillmasters, home cooks, and food creators who couldn’t wait to share it. Key challenges included: Lackluster Website: The existing site offered little in the way of storytelling, visual appeal, or ease of shopping—missing out on conversions and making it hard for customers to get excited about the product. Minimal Social Strategy: Posting was infrequent and lacked cohesion, personality, and campaign structure. Engagement was low, and brand recognition remained limited despite product quality. No Consistent Content Engine: There was no steady flow of new content—no recipe videos, customer features, or mouthwatering visuals that made people stop scrolling and start salivating.
The Solution
We helped Get Smoked Rub fire up its digital presence by cooking up a full-stack creative strategy—from sizzling visuals to a high-performance website and scroll-stopping social media content. Web Design Overhaul: Rebuilt the website to reflect the product’s bold energy, using rich visuals, spicy copywriting, and an intuitive Shopify setup for seamless shopping. Added customer reviews, bundle promotions, and a blog section for recipes and usage ideas to increase SEO and time on site. Content Creation: Produced a range of crave-worthy content, including high-resolution product photography, lifestyle cooking shots, and short-form video recipes tailored for Reels and TikTok. Developed brand-aligned visuals and templates for recurring post types—like “Rub of the Week,” “BBQ Tips,” and “Fan Friday” customer spotlights. Social Media Marketing: Built a monthly content calendar to keep followers hungry and engaged, using a mix of educational, humorous, and community-driven posts. Implemented hashtag strategies, seasonal campaigns, and platform-specific tactics to boost visibility and attract home chefs, grillers, and culinary influencers.
