Simply Audree Kate: Empowering Women Through Fashion, Education, and Authentic Storytelling
Simply Audree Kate is a fashion, beauty, and lifestyle platform founded in 2012 by New York City stylist, editor, and educator Audree Kate López. What began as a college passion project grew into an internationally recognized brand reaching readers in more than 125 countries and collaborating with companies including Olay, Starbucks, Coach, and H&M.
Through styling, editorial content, Fashion Fundamentals, and Audree Kate Studios, Audree helps women discover their personal style while mentoring the next generation of fashion professionals.
Refreshed the brand with editorial typography and color
Unified stylist, influencer, and educator messaging
Redesigned the website with a responsive editorial layout
Improved navigation and conversion paths
Built a seasonal social content strategy and templates
Added Pinterest SEO and mobile optimization
The Challenge
Audree’s growing work as a stylist, influencer, editor, and educator had outpaced her digital foundation. Inconsistent visuals and messaging made the brand feel fragmented, social engagement had plateaued without a data-driven content plan, and the website no longer reflected the polished editorial quality of her work.
The site also needed clearer navigation, mobile optimization, stronger visual storytelling, and more direct paths for brand partnerships, client inquiries, and newsletter sign-ups.
The Solution
We refreshed Simply Audree Kate with a cohesive high-fashion identity, including editorial typography, a refined color palette, a versatile logo system, and unified messaging that connected Audree’s roles as stylist, influencer, and educator.
The website was redesigned with a responsive editorial layout, intuitive navigation, stronger calls to action, and prominent presentation of her portfolio, services, press, and blog. We also developed a seasonal social media strategy, branded content templates, Reel covers, and Pinterest SEO guidance to support consistent growth and discovery.