The Very Good Butchers: Pioneers of Plant-Based Meats with a Culinary Twist
Founded in 2016 in Victoria, British Columbia, The Very Good Butchers created artisanal, bean-based meat alternatives including sausages, burgers, and meatballs. The chef-founded company combined culinary craft with sustainability, gaining national attention through Canada’s Dragons’ Den and expanding across retail and e-commerce.
Although the company ceased operations in 2023, its innovative approach left a lasting mark on the plant-based food category.
- Client : The Very Good Butchers
- Website : https://www.verygoodbutchers.com/
- Industry : Food & Beverage
How We Helped
- Expanded organic visibility through targeted SEO
- Removed plugin bloat and improved Shopify site speed
- Ran conversion-focused A/B tests across key pages
- Tailored customer journeys for Canadian and U.S. audiences
- Built geolocation-based inventory and order routing
- Combined optimization efforts to help triple revenue
The Challenge
As the brand expanded toward the U.S. market, its Shopify site had accumulated plugins and redundant code that slowed performance. Canadian and U.S. customers behaved differently, requiring localized conversion strategies, while cross-border inventory needed accurate geolocation-based order routing.
The Solution
We audited and removed performance bottlenecks, improving site speed and user experience. A/B tests compared headlines, imagery, and calls to action for Canadian and U.S. audiences, while custom geolocation routed customers to the correct inventory and fulfillment systems.
Targeted organic SEO expanded national visibility, and the combined SEO, speed, and conversion program helped triple overall revenue while supporting market expansion.
