Illuminating THE NYC/Long Island Food Scene Through Engaging Feature Journalism
Mitch Daddy Eats is a features reporter known for engaging stories about Long Island and New York City life, including food, lifestyle, local news, sports, and human-interest reporting. A former Yankees reporter at amNewYork and Hofstra University alumnus, he brings deep local knowledge and a distinct storytelling voice to his work.
His reporting has appeared through outlets including the New York Post, Yahoo Entertainment, Yahoo Life, Daily Mail, and MSN.
How We Helped
- Developed a distinct personal brand for Alex’s journalism
- Built the Instagram audience to 11.4k Followers
- Created a structured content calendar for story promotion
- Optimized profiles, imagery, bios, and hashtag strategy
- Used Q&As, polls, and Stories to deepen reader engagement
- Monitored analytics to refine content and sustain growth
The Challenge
Although his reporting reached broad audiences through major publications, his personal brand lacked a cohesive digital strategy. Social profiles were underused for showcasing his work, engaging readers, and building a recognizable community around his food, lifestyle, and feature journalism.
The Solution
We developed a personal-brand and social media strategy centered on his journalistic voice, specialties, and storytelling style. A structured content calendar combined article highlights, behind-the-scenes context, trending commentary, and interactive formats such as Q&As, polls, and Stories.
Profile optimization, consistent creative, strategic hashtags, and performance analysis helped build his Instagram audience to 11,400 followers while strengthening reader engagement and recognition.
